JERUB - New Single "What If"
The R&B-pop artist reflects life decisions on new single.
January 12, 2024
Sharing authentic stories that come from the heart is an area which motivates JERUB. With ‘What If’ we find him digging deep once again. The song follows "You & I" as his second offering from a forthcoming EP set for release in April.
Driven by a luscious mid-tempo beat, the 25 year old singer songwriter fuses together his influences in pop and R&B for this latest outing which favours a hazy soundscape to compliment its thoughtful messaging and JERUB’s soft, warming vocals. It’s accompanied by an official music video shot in a soothing coastal location, and follows JERUB as he imagines life with and without his love interest as he looks out to sea in wonder.
Speaking of the inspiration behind the track, JERUB explains: “‘What if’ is a song about the doubts in your mind when it comes to taking that next step forward. It might be a job or relationship but big moments often have big doubts. For me, I feel like there’s always a voice in the back of my mind saying “what if this doesn’t work out? What if this goes wrong? What if I lose what I have?”. And even though I want to be brave it doesn’t mean the doubts and questions aren’t there.”
You can listen to the song here.
We represent this song in Germany, Switzerland and Austria.
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